Inspect the growth system
Review search demand, paid traffic, tracking, landing pages, CRM handoff, lead quality, and economics.
Growth marketing for home services
Booked jobs for home service companies at a cost you can afford
Husky Digital runs paid traffic and SEO for HVAC, remodeling, cleaning, painting, and other home service companies — and calculates whether your marketing can pay back before you spend. If the math says no, we say no.
Paid traffic from $2,500/mo. No annual contracts. See full pricing →
First review: search demand, paid traffic, calls/forms, CRM handoff, close rate, and margin logic.
Growth Audit Snapshot
Booked jobs first What we inspect first
Demand Is there search intent for your services and locations?
Paid traffic Do campaigns have enough intent to create booked jobs?
Tracking Can you see source, call, form, estimate, and revenue?
Sales handoff Are leads answered fast enough to reach estimate?
Economics Do CAC, close rate, and margin support scaling?
SEO, Google Ads, tracking, and economics — built for booked jobs.
Services are framed around business outcomes for home service operators: search demand, booked jobs, tracking visibility, sales handoff, and profitable reporting.
Local SEO & Search Demand
Build the service and city architecture customers need to find you before they call a competitor.
Diagnostic Can Google understand your services, locations, reviews, and local authority?
Outcome More qualified local demand from service and city intent.
Google Ads & Paid Acquisition
Structure campaigns around booked jobs, service margins, and lead intent instead of cheaper clicks.
Diagnostic Which campaigns, terms, and landing pages create real opportunities?
Outcome Cleaner spend decisions tied to lead quality and booked work.
Tracking & Attribution
Connect calls, forms, campaigns, pages, CRM stages, and revenue so decisions are based on reality.
Diagnostic Can you see which source created the call, booked estimate, job, and revenue?
Outcome Less guessing when deciding what to fix, pause, or scale.
Every missed call, bad lead, and untracked job costs real money.
We start with the operating reality of local service businesses: calls, estimates, crews, margin, sales follow-up, and which marketing source actually creates booked work. We bring years of operator experience in home-service marketing, and we model the unit economics before a dollar is spent.
01
We go deeper than the ad account
We look at your analytics, your sales process, and your close rate — because that's usually where the money leaks, not in the campaigns.
02
We initiate work ourselves
You won't have to chase us with tasks. We spot the problem — a landing page, a follow-up gap, a tracking hole — propose the fix, and do it. That's the external CMO function inside the retainer.
03
Numbers before campaigns
CAC ceiling, close rate, average job value, and margin are calculated before launch — and every weekly report answers to those numbers.
04
No vanity reporting
Reports show cost per lead, cost per qualified lead, and cost per deal — not impressions and clicks.
Trust is built from approved evidence.
Testimonials, case studies, certifications, and screenshots are published only after approval. Fewer claims, stronger credibility.
01
No testimonial, review score, certification, or client logo is shown until it is approved.
02
Case studies separate confirmed results from working examples and pending proof.
03
Schema markup is generated only from visible page content.
Process
Diagnosis before tactics.
The plan is built from facts, not assumptions. We inspect the leak first, then choose the channel, and only then consider scaling spend.
Identify the highest-leverage leak
Separate traffic problems from tracking, sales, offer, follow-up, capacity, and margin problems.
Build the fix
Prioritize SEO, ads, tracking, landing pages, or reporting based on what blocks booked jobs first.
Scale what proves itself
Increase budget only when the system shows signal: better lead quality, booked work, and economics.
Case studies
Real numbers, straight from the ad accounts.
HVAC — Hawaii
Scaled from 18 leads a month to 40–60 a week while blended CPL fell from $75 to $27. 501 leads in 4.5 months.
Cleaning — Honolulu, HI
202 leads at a $21.15 blended CPL over 10 weeks. One tight search campaign, then Performance Max — discipline beats budget.
Remodeling — Oahu, HI
Google + Meta + Yelp optimized on qualified leads from the CRM, plus expansion from Oahu to the Big Island.
Painting — Charlotte, NC
Website built from zero, then SEO: 9× organic clicks and 15× impressions in three months.
Choose the leak you need to understand first.
Each card leads to a problem-led page. That helps owners find the right conversation and gives search systems clearer entity relationships.
SearchClickLeadBooked CallEstimateJobRevenue
01
We get leads, but not enough booked jobs.
Lead source, response speed, booking scripts, CRM stages, and close-rate math.
Diagnose this leak → 02Google Ads spends money, but lead quality is inconsistent.
Search terms, campaign structure, conversion actions, landing pages, and service margins.
Diagnose this leak → 03SEO traffic is weak or not turning into calls.
Service pages, city intent, internal links, reviews, GBP signals, and conversion paths.
Diagnose this leak → 04We do not know which source creates revenue.
Calls, forms, GTM events, CRM handoff, job status, revenue matching, and reporting logic.
Diagnose this leak → 05Our CRM and reporting do not match reality.
Lead stages, source fields, duplicate contacts, offline conversions, and owner dashboards.
Diagnose this leak → 06We want to scale, but do not know what will break first.
CAC, close rate, average job value, gross margin, crew capacity, and budget scenarios.
Diagnose this leak →Home service categories the architecture is built around.
Each niche has its own page on how we build demand, ads, and tracking for it.
Priority markets for local demand capture.
We start with Charlotte, New York, Los Angeles, and Hawaii (Honolulu + Big Island). Later, this becomes the launchpad for city plus service pages with proven demand.
Community Alliances
Exclusive Programs for US Business Community Members
Husky Digital builds strategic alliance programs with business communities and credit unions to accelerate small business growth across North America.
🤝 EEBN ALLIANCE
EEBN Community Growth Program
Free express audit & 100% strategy fee credit towards month 1 retainer for Eastern European Business Network members.
Explore EEBN Program → 🏛️ UFCU CHARLOTTE, NC
UFCU Credit Union Member Program
Custom website build ($8,000 value) for $0 upfront under our 6-month lead generation program in Charlotte, NC & US.
Explore UFCU Program →
Founder-led strategy
Strategy is reviewed by the founder.
Husky Digital is led by Anton Khripko. Before scaling traffic, the system needs to explain economics, tracking, search demand, and sales handoff.
Meet the FounderEstimate the economics before changing the marketing plan.
Use this as a planning model, not a promise. It helps surface which assumptions deserve a closer audit: CAC, close rate, average job value, revenue lift, and margin room.
Model it precisely — request a growth audit Planning model
General Growth economics estimator
Change the inputs to see which assumptions deserve a closer audit before budget or scope increases.
5% – 200%
This is a planning calculator, not a forecast or guarantee. Real outcomes depend on tracking quality, sales process, market demand, budget, and execution.
Projected Lift $0
Efficiency Gain 0%
Estimated Impact $0
Who we're NOT for
- Anyone who wants guaranteed lead-volume promises.
- Businesses that can't take on more jobs — we'd buy leads you can't serve.
- Anyone whose economics can't support profitable acquisition yet — the free audit will tell you.
Typical agency → Husky
- Annual contract1-month prepay, leave with 30 days
- Reports in impressions & clicksReports in cost per deal
- Vendor waiting for tasksExternal CMO function
- Launch and hopeMath before launch
FAQ
Questions a home service owner should ask before spending more.
How much does it cost?
We hide nothing: paid traffic management starts at $2,500/month — typically a percentage of ad spend with a monthly minimum, plus a performance bonus tied to KPI. That covers management of two ad platforms (e.g. Google Ads + Local Services Ads with the Google Guaranteed badge, or Google + Meta), a dedicated team across PPC and analytics, the weekly optimization loop, custom tracking down to cost per deal (GA4, call tracking, offline conversion import), and reporting an owner can actually read. SEO is scoped individually. The audit that tells you whether any of it will pay back is free.
Do you lock clients into long contracts?
No. One month of prepayment, and you can part ways with 30 days' notice. Most U.S. agencies ask for a year upfront — we'd rather earn the next month by delivering this one.
Do you work only in Charlotte?
No. We're based in Charlotte, NC and run campaigns across the U.S. and Canada — current clients are in Hawaii, California, Florida, and North Carolina.
Do you guarantee leads?
We don't guarantee numbers we can't control — but we do calculate, before launch, the maximum cost per lead your economics can afford. If the market can't deliver under that ceiling, we tell you not to launch.
What if our tracking is broken?
That's usually the first fix. Calls, forms, CRM stages, and revenue visibility come before scaling spend — including custom pipelines that pass qualified-lead statuses from field-service CRMs like ServiceTitan, Jobber, and Housecall Pro back into ad platforms.
Can you audit our current agency or website?
Yes. The free audit reviews your website, campaigns, tracking, and reporting — without requiring you to replace anyone first.
Partnership
A partner, not a vendor.
One month of prepayment instead of a year-long contract. 30-day notice to part ways. We earn the next month by delivering this one.